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SaaS startup shortens sales cycle by 45% with automation

45%Shorter Sales Cycle

The Context

A B2B SaaS startup was struggling with a long sales cycle averaging 6 weeks. Leads went cold during the process, and the sales team lacked visibility into deal progress.

The Problems

6-week average sales cycle
Leads going cold during evaluation
No standardized sales process
Poor visibility into pipeline health

Systems We Built

Automated lead qualification workflow
Proposal generation system
Deal stage automation and alerts
Sales analytics dashboard
Follow-up sequence automation

The Results

Sales cycle reduced from 6 weeks to 3.3 weeks
Win rate increased 25%
Sales team productivity up 40%
Full visibility into $2M pipeline

Tech Stack Used

HubSpotPandaDocMake.comCustom Dashboard

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